Our Advisors


Amanda Boag Revised.jpgAmanda graduated as a veterinary surgeon from Cambridge University in 1998. She undertook further clinical training at theRoyalVeterinaryCollegeand theUniversityofPennsylvaniaand is Board certified in both Internal Medicine and Emergency and Critical Care. She was a Lecturer in Emergency and Critical Care at the RVC from 2003-2008. In September 2008, she took up the post of Clinical Director at Vets Now where she has responsibility for clinical and professional standards and training across 53 sites. 

She is the author of many peer reviewed articles and book chapters and is Co-editor of the BSAVA Manual of Emergency and Critical Care. She acts as a veterinary consultant for Pet Blood Bank and has had an active interest in transfusion medicine for many years including setting up the internal blood bank at the RVC and using many blood products on her patients! She is Past-President of the European Society of Emergency and Critical Care and inaugural President of the European College of Veterinary Emergency and Critical Care which was founded in 2014. She is an elected RCVS Council member since 2012 and is currently Treasurer of the RCVS. She received the BSAVA Melton award for meritorious contribution to small animal practice in 2011. 



Ava Firth.jpgAva has been working in emergency and critical care since 1986. Originally from the USA, she has worked in both the USA and Australia where transfusion medicine has been well established for many years. This experience led her to be instrumental in the formation of the Pet Blood Bank UK.

Ava has held positions in both academic and private emergency practice in the USA, Australia and the UK. She is currently a Clinical Training Specialist with Vets Now, based at the Nottingham clinic.

As an experienced emergency clinician, she is sympathetic to the needs of the general practitioner and happy to provide advice as one of the PBB's veterinary advisors.


Dr Anne S Hale DVM

Turk and Anne.JPGAnne is Chief Scientific Officer for The Platelet Farm LLC, responsible for researching and developing an Equine Freeze Dried Platelet Product for use in regenerative healing of tendons and ligaments. She was formally CEO & Chairman of ABRI, and is a nationally recognized expert in veterinary transfusion medicine. She has over 20 years experience in veterinary medicine and has been the recipient of several awards and honors in the industry.

Anne has been instrumental in identifying and performing research and overseeing commercialization for blood products and point of care veterinary compatibility testing. She is a regular speaker and has published many industry papers on veterinary medicine and blood transfusion. She has been a practicing veterinarian since 1990, with experiences in Internal Medicine and Oncology at the Ann Arbor Animal Hospital, Ann Arbor, MI, and as Research Associate at the Immunohematology and Serology Laboratory, Michigan State University where she received an NIH Fellowship: Transfusion Medicine Academic Award.

Currently, as a member of the North American Veterinary Regenerative Medicine Association, she serves as a member of the Regulatory Affairs and Laboratory Standards committee. Anne is a founding member of the American Association of Veterinary Blood Banks. She is a founding member and current board member of the Association of Veterinary Hematology and Transfusion Medicine. She has also been involved with Washtenaw County Veterinary Association, Michigan Veterinary Medical Association, American Veterinary Medical Association, American Association of Blood Banks and Michigan Association of Blood Banks.  She received residency training in Internal Medicine-Small Animal Clinical Sciences from Michigan State University and received a Doctor of Veterinary Medicine at Auburn University.


Simon Tappin (DWR).jpgSimon Tappin MA VetMB DipECVIM-Ca CertSAM MRCVS

Simon is a specialist in Small Animal Internal Medicine and has a particular interest in Critical Care medicine. He graduated from the University of Cambridge in 2002 and after spending two years in small animal practice, undertook a residency in small animal medicine and intensive care at the University of Bristol.

He is a diplomat of the European College of Veterinary Internal Medicine and is currently working as a consultant in internal medicine at Dick White Referrals. Here he sees a range of medical cases as well as overseeing both the intensive care unit and the internship programme.

He enjoys teaching and has lectured widely in the UK and Europe on a variety of subjects, including his passion of emergency and critical care medicine. He is also Editor of the BSAVA magazine 'companion'.

Simon has given many transfusions during his career and lots of his patients have benefited from quick and convenient access to blood from PBB. He joined our Advisor Team to share his experience and enjoys providing support to colleagues in general practice.